For La Cabra, I developed three distinct label concepts, each exploring how pattern, color, and typography could honor the brand's cultural roots without leaning into the tired novelty hot sauce aesthetic. After presenting the initial directions, I refined the chosen concept into a final label design that balances bold visual identity with a sense of craft and authenticity.
For La Cabra, I developed three distinct label concepts, each exploring how pattern, color, and typography could honor the brand's cultural roots without leaning into the tired novelty hot sauce aesthetic. After presenting the initial directions, I refined the chosen concept into a final label design that balances bold visual identity with a sense of craft and authenticity.
The Outcome
La Cabra wanted to be taken seriously in a category full of cartoon flames and macho branding. The design responds with intention, drawing from heritage pattern work and a rich, grounded color palette to create something that feels considered and culturally connected.
The Outcome
La Cabra wanted to be taken seriously in a category full of cartoon flames and macho branding. The design responds with intention, drawing from heritage pattern work and a rich, grounded color palette to create something that feels considered and culturally connected.
