Sourcera

​​​​​​​AC Consulting Services came to us seeking a new name, brand design and a website. Since being acquired they wanted to spend time aligning their visuals with their brand & desire to rely on the digital marketing space more. They work to help early stage startups get connected with talent. They were seeking out a modern, clean, & masculine brand to align with their brand promise of staffing top talent.

CLIENT

Sourcera

CLIENT

Sourcera

Role

Lead Designer

Role

Lead Designer

Service

Brand Design & Collateral

Service

Brand Design & Collateral

Orange Flower

Design Preferences

Design Preferences

They were seeking out a modern, clean, & masculine brand to align with their brand promise of staffing top talent. Their biggest design preferences were neutral colors and to avoid anything too playful.

They were seeking out a modern, clean, & masculine brand to align with their brand promise of staffing top talent. Their biggest design preferences were neutral colors and to avoid anything too playful.

Process

I worked closely with the client during discovery to understand their background and goals. Using that conversation alongside competitive research, I built a strategy to create a brand that truly reflected Sourcera’s premium clients and long term goals. From there, I designed two brand concepts, and once the client chose their preferred direction, I executed brand guidelines, social templates, and print collateral.

Process

I worked closely with the client during discovery to understand their background and goals. Using that conversation alongside competitive research, I built a strategy to create a brand that truly reflected Sourcera’s premium clients and long term goals. From there, I designed two brand concepts, and once the client chose their preferred direction, I executed brand guidelines, social templates, and print collateral.