Sourcera

​​​​​​​AC Consulting Services came to us seeking a new name, brand design and a website. Since being acquired they wanted to spend time aligning their visuals with their brand & desire to rely on the digital marketing space more. They work to help early stage startups get connected with talent. They were seeking out a modern, clean, & masculine brand to align with their brand promise of staffing top talent.

Dec 30, 2024

CLIENT

Sourcera

CLIENT

Sourcera

CLIENT

Sourcera

Role

Lead Designer

Role

Lead Designer

Role

Lead Designer

Service

Brand Design & Collateral

Service

Brand Design & Collateral

Service

Brand Design & Collateral

Orange Flower
Orange Flower
Orange Flower

Design Preferences

Design Preferences

Design Preferences

They were seeking out a modern, clean, & masculine brand to align with their brand promise of staffing top talent. Their biggest design preferences were neutral colors and to avoid anything too playful.

They were seeking out a modern, clean, & masculine brand to align with their brand promise of staffing top talent. Their biggest design preferences were neutral colors and to avoid anything too playful.

They were seeking out a modern, clean, & masculine brand to align with their brand promise of staffing top talent. Their biggest design preferences were neutral colors and to avoid anything too playful.

Process

I worked closely with the client during discovery to understand their background and goals. Using that conversation alongside competitive research, I built a strategy to create a brand that truly reflected Sourcera’s premium clients and long term goals. From there, I designed two brand concepts, and once the client chose their preferred direction, I executed brand guidelines, social templates, and print collateral.

Process

I worked closely with the client during discovery to understand their background and goals. Using that conversation alongside competitive research, I built a strategy to create a brand that truly reflected Sourcera’s premium clients and long term goals. From there, I designed two brand concepts, and once the client chose their preferred direction, I executed brand guidelines, social templates, and print collateral.

Process

I worked closely with the client during discovery to understand their background and goals. Using that conversation alongside competitive research, I built a strategy to create a brand that truly reflected Sourcera’s premium clients and long term goals. From there, I designed two brand concepts, and once the client chose their preferred direction, I executed brand guidelines, social templates, and print collateral.