Splitit
Splitit came to us emerging under new leadership, facing trademark issues, and often misunderstood in a crowded buy now, pay later (BNPL) space. They needed a rebrand that clarified their unique model, elevated their market presence, and aligned their identity with a more focused, enterprise-first strategy.
Jan 10, 2024
CLIENT
Splitit
CLIENT
Splitit
CLIENT
Splitit
Role
Lead Designer
Role
Lead Designer
Role
Lead Designer
Service
Brand Design, Web Design, & Collateral
Service
Brand Design, Web Design, & Collateral
Service
Brand Design, Web Design, & Collateral
Work Details
Work Details
Work Details
The goal: to reposition Splitit as a premium, trusted technology partner that offers flexible payments without new loans or credit checks. Show the industry that they are doing what no one else in the space was doing.
The goal: to reposition Splitit as a premium, trusted technology partner that offers flexible payments without new loans or credit checks. Show the industry that they are doing what no one else in the space was doing.
The goal: to reposition Splitit as a premium, trusted technology partner that offers flexible payments without new loans or credit checks. Show the industry that they are doing what no one else in the space was doing.
Design Solution
The visual identity needed to reflect Splitit's reliability and technical edge while steering clear of the same design look in the BNPL category. It had to solve legal challenges, resonate with enterprise clients, and scale across digital and partner channels(while standing out). Every piece, from logo to tone of voice, needed to communicate confidence, personality, flexibility, and innovation.
Design Solution
The visual identity needed to reflect Splitit's reliability and technical edge while steering clear of the same design look in the BNPL category. It had to solve legal challenges, resonate with enterprise clients, and scale across digital and partner channels(while standing out). Every piece, from logo to tone of voice, needed to communicate confidence, personality, flexibility, and innovation.
Design Solution
The visual identity needed to reflect Splitit's reliability and technical edge while steering clear of the same design look in the BNPL category. It had to solve legal challenges, resonate with enterprise clients, and scale across digital and partner channels(while standing out). Every piece, from logo to tone of voice, needed to communicate confidence, personality, flexibility, and innovation.
