Splitit

Splitit came to us emerging under new leadership, facing trademark issues, and often misunderstood in a crowded buy now, pay later (BNPL) space. They needed a rebrand that clarified their unique model, elevated their market presence, and aligned their identity with a more focused, enterprise-first strategy.

CLIENT

Splitit

CLIENT

Splitit

Role

Lead Designer

Role

Lead Designer

Service

Brand Design, Web Design, & Collateral

Service

Brand Design, Web Design, & Collateral

Green Fern

Work Details

Work Details

The goal: to reposition Splitit as a premium, trusted technology partner that offers flexible payments without new loans or credit checks. Show the industry that they are doing what no one else in the space was doing.

The goal: to reposition Splitit as a premium, trusted technology partner that offers flexible payments without new loans or credit checks. Show the industry that they are doing what no one else in the space was doing.

Design Solution

The visual identity needed to reflect Splitit's reliability and technical edge while steering clear of the same design look in the BNPL category. It had to solve legal challenges, resonate with enterprise clients, and scale across digital and partner channels(while standing out). Every piece, from logo to tone of voice, needed to communicate confidence, personality, flexibility, and innovation.

Design Solution

The visual identity needed to reflect Splitit's reliability and technical edge while steering clear of the same design look in the BNPL category. It had to solve legal challenges, resonate with enterprise clients, and scale across digital and partner channels(while standing out). Every piece, from logo to tone of voice, needed to communicate confidence, personality, flexibility, and innovation.