The Zion Forever Project came to us to help unify its brand amidst rapid growth and new initiatives. As the official nonprofit partner to Zion National Park, ZFP needed a brand strategy & design that could align internal teams, clarify its mission to the public, and support its expanding operations including retail, education, and conservation programs.
The visual identity needed to be flexible yet cohesive to support multiple park partners and initiatives under a unified branded house. We were tasked with developing a design system including a refined color palette, custom iconography, and typography to distinguish messaging across audiences. The design had to bring clarity to all the locations housed under the forever project while reinforcing ZFP’s connection to Zion’s legacy and mission.
