Zion Forever Project
A rebrand for Zion’s official nonprofit partner, focused on building a cohesive branded house for all parks and unified visual system while retaining the existing logo.
Feb 3, 2025
CLIENT
Zion Forever Project
CLIENT
Zion Forever Project
CLIENT
Zion Forever Project
Role
Lead Designer
Role
Lead Designer
Role
Lead Designer
Service
Brand Design
Service
Brand Design
Service
Brand Design
Work Details
Work Details
Work Details
The Zion Forever Project came to us to help unify its brand amidst rapid growth and new initiatives. As the official nonprofit partner to Zion National Park, ZFP needed a brand strategy & design that could align internal teams, clarify its mission to the public, and support its expanding operations including retail, education, and conservation programs.
The visual identity needed to be flexible yet cohesive to support multiple park partners and initiatives under a unified branded house. We were tasked with developing a design system including a refined color palette, custom iconography, and typography to distinguish messaging across audiences. The design had to bring clarity to all the locations housed under the forever project while reinforcing ZFP’s connection to Zion’s legacy and mission.
The Zion Forever Project came to us to help unify its brand amidst rapid growth and new initiatives. As the official nonprofit partner to Zion National Park, ZFP needed a brand strategy & design that could align internal teams, clarify its mission to the public, and support its expanding operations including retail, education, and conservation programs.
The visual identity needed to be flexible yet cohesive to support multiple park partners and initiatives under a unified branded house. We were tasked with developing a design system including a refined color palette, custom iconography, and typography to distinguish messaging across audiences. The design had to bring clarity to all the locations housed under the forever project while reinforcing ZFP’s connection to Zion’s legacy and mission.
The Zion Forever Project came to us to help unify its brand amidst rapid growth and new initiatives. As the official nonprofit partner to Zion National Park, ZFP needed a brand strategy & design that could align internal teams, clarify its mission to the public, and support its expanding operations including retail, education, and conservation programs.
The visual identity needed to be flexible yet cohesive to support multiple park partners and initiatives under a unified branded house. We were tasked with developing a design system including a refined color palette, custom iconography, and typography to distinguish messaging across audiences. The design had to bring clarity to all the locations housed under the forever project while reinforcing ZFP’s connection to Zion’s legacy and mission.
Design Solution
My design solution built a flexible, segmented identity system that brings order and clarity to complexity. I created a cohesive structure allowing each partner to maintain individuality while visually connecting to the overarching Zion Forever Project brand. Clear typographic hierarchy, distinct color segmentation, and custom iconography made it easy for diverse audiences—donors, visitors, and staff—to understand who’s communicating and why it matters.
Design Solution
My design solution built a flexible, segmented identity system that brings order and clarity to complexity. I created a cohesive structure allowing each partner to maintain individuality while visually connecting to the overarching Zion Forever Project brand. Clear typographic hierarchy, distinct color segmentation, and custom iconography made it easy for diverse audiences—donors, visitors, and staff—to understand who’s communicating and why it matters.
Design Solution
My design solution built a flexible, segmented identity system that brings order and clarity to complexity. I created a cohesive structure allowing each partner to maintain individuality while visually connecting to the overarching Zion Forever Project brand. Clear typographic hierarchy, distinct color segmentation, and custom iconography made it easy for diverse audiences—donors, visitors, and staff—to understand who’s communicating and why it matters.
