The ETA Meetup

The ETA Meetup (Entrepreneurship Through Acquisition) came to us for a cohesive brand and website that positions the meetup as a credible, established community.

CLIENT

The ETA Meetup

CLIENT

The ETA Meetup

Role

Brand Designer & Strategist

Role

Brand Designer & Strategist

Service

Brand Design

Service

Brand Design

Construction Billboard

Background

Background

The Eta Meetup identity was built as a scalable logo system, meaning the core mark was designed from the start to flex across a growing network of city-based chapters. The primary lockup functions as "The Eta Meetup" while swapping in a city name, whether Baltimore, Denver, or beyond, creates an instantly localized version that still feels like part of the same family.

The Eta Meetup identity was built as a scalable logo system, meaning the core mark was designed from the start to flex across a growing network of city-based chapters. The primary lockup functions as "The Eta Meetup" while swapping in a city name, whether Baltimore, Denver, or beyond, creates an instantly localized version that still feels like part of the same family.

The Eta Meetup identity was built as a scalable logo system, meaning the core mark was designed from the start to flex across a growing network of city-based chapters. The primary lockup functions as "The Eta Meetup" while swapping in a city name, whether Baltimore, Denver, or beyond, creates an instantly localized version that still feels like part of the same family.

Work Highlight

The Eta Meetup was built around bold visuals and clean structure, striking a balance that helps the brand feel established and intentional rather than just a meetup. A vibrant color system, strong typography, and clear imagery guidelines work together to create a brand that feels established rather than "just a meetup."

Work Highlight

The Eta Meetup was built around bold visuals and clean structure, striking a balance that helps the brand feel established and intentional rather than just a meetup. A vibrant color system, strong typography, and clear imagery guidelines work together to create a brand that feels established rather than "just a meetup."