Veracity

Veracity CFO acts as a backend CFO by providing outsourced, strategic financial leadership. They came seeking a new visual brand identity. When the company started they did not invest time in to a logo or visual brand they had only focused on getting their site live. This time around, they wanted to do it right.

Mar 1, 2025

CLIENT

Veracity

CLIENT

Veracity

CLIENT

Veracity

Role

Lead Designer

Role

Lead Designer

Role

Lead Designer

Service

Brand Design and Collateral

Service

Brand Design and Collateral

Service

Brand Design and Collateral

Veracity Cover
Veracity Cover
Veracity Cover

Design Requests

Design Requests

Design Requests

Before Veracity came to us they worked on updating the voice and tone of their brand to be more aligned with their culture and more casual nature. For design requirements, they wanted a brand that made sense for their industry while having more elements that were approachable, friendly, and could scale with them.

Before Veracity came to us they worked on updating the voice and tone of their brand to be more aligned with their culture and more casual nature. For design requirements, they wanted a brand that made sense for their industry while having more elements that were approachable, friendly, and could scale with them.

Before Veracity came to us they worked on updating the voice and tone of their brand to be more aligned with their culture and more casual nature. For design requirements, they wanted a brand that made sense for their industry while having more elements that were approachable, friendly, and could scale with them.

The Outcome

I started by working closely with my client during discovery to gather background information and insights. Using that research, I developed a strategy focused on creating a brand that felt trustworthy and approachable and not too serious (like our client). From there, I designed two brand concepts, and once the client chose the direction that best matched their vision, I executed on brand guidelines, social templates, and print collateral.

The Outcome

I started by working closely with my client during discovery to gather background information and insights. Using that research, I developed a strategy focused on creating a brand that felt trustworthy and approachable and not too serious (like our client). From there, I designed two brand concepts, and once the client chose the direction that best matched their vision, I executed on brand guidelines, social templates, and print collateral.

The Outcome

I started by working closely with my client during discovery to gather background information and insights. Using that research, I developed a strategy focused on creating a brand that felt trustworthy and approachable and not too serious (like our client). From there, I designed two brand concepts, and once the client chose the direction that best matched their vision, I executed on brand guidelines, social templates, and print collateral.